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We developed our innovative DuRa-Finish™ to capture the best of two worlds – that of Durability, and that of Radiance.

Often in today’s marketplace of mass produced flooring, consideration is given only to either the surface hardness of the finish (in the form of anti-scratch UV finishes), or to the wood’s appearance (oil finishes).

DuRa-Finish™ is an innovative finishing process that uses technologically advanced coatings that are applied by the more traditional air dried method.  The result is a synthesis that is extremely durable, yet exhibiting a high degree of clarity and lustre to produce the most radiant, natural looking finish available today.